The SBR consulting function is based on proven frameworks specifically matched to exacting client requirements and can be tailored to include our highly experienced partners and associates as well as its principals, Dr Dave Arthur and Ms Selena J. Shirley. This includes areas such as organisational reviews, business performance reviews, cost benefit and financial analysis and modelling, as well as governance reviews and organisational restructures.


Sport Business Resources has an illustrious track record in designing market facing, pedagogically-sound courses of study ranging from simple discrete courses designed for executives or practitioners to entire programs involving complex interactions and mapping between constituent parts. With wide ranging experience in sport business and access the world’ best practical and academic minds, SBR conceives and delivers courses throughout the world.


Sport Business Resources has undertaken a range of strategic planning consultancies in areas as diverse as sport tourism, volunteer management and acquisition, education and training and event and facility management. In addition, SBR has been called upon to provide ongoing strategic advice for professional sporting franchises, commercial entities and not for profit sporting organisations across the globe.


Our research methodologies are chosen following extensive consultation with the client to provide the most effective and efficient tailored programme. Sport Business Resources is experienced in, and utilises a variety of qualitative and quantitative approaches that can be used either on their own or in concert with other methods, including: on site and direct mail surveys, internet and telephone research and focus groups.


Sport Business Resources is a creative and innovative practitioner in the area of sponsorship activation and leveraging as well in the strategic utilisation of sponsorship in sport. SBR have also procured sponsorship for sporting and non-sporting entities at the naming rights level to simple sponsorship of referees and volunteers.


Sport Business Resources has been involved in many aspects of event and facility management including the conception and management of sporting and non-sporting events ranging from International rugby matches, to music festivals and fun runs. The practical experience, together with theoretical experience that comes from lecturing in event management for 15 years allows SBR to provide a range of services for events and event managers.

If you require further information about any aspect of Sport Business Resources feel free to CONTACT US at any time.

Are you currently in the 'outer' dealing with complex sport business issues or simply want to learn more about us