DSA was contracted by an international rugby union seven’s event to source and contract a range of sponsorship options in a highly competitive marketplace. Following an extensive scan of the sport business environment and potential partners thirteen sponsors were signed for the event. These ranged from a ball sponsor through to naming rights for the entire event.
Following criticism of the structure of refereeing at all levels, the National Rugby League (NRL) commissioned DSA to review officiating from amateur, grass roots rugby league to the fully professional NRL squad. Recommendations from the review resulted in many changes in the structure of refereeing throughout Australia. Most obvious was the introduction of the current two-referee system at the highest level.
Australian Sport Incorporated, the peak body for regional academies of sport in New South Wales were worried that their most lucrative revenue stream, an annual grant from NSW Sport and Recreation was to be abolished. DSA formulated and wrote a comprehensive business case that researched and detailed the financial and non-financial benefits of the eleven regional academies of sport to their local and regional communities. The business case was subsequently utlised by ASi to lobby for and secure funding from the State government for three to four years. Read Executive Summary.
A major regional Masters Games required a comprehensive evaluation following its first event. DSA was contracted to evaluative all aspects of the planning, management and operation of the event and to provide suitable recommendations for future Games. The event has now been operating on a bi annual basis for six Games and DSA continues to provide its event evaluation expertise.
Branding and Public Relations Plan
DSA was contracted by Pacific Rugby Ltd to formulate a public relations and branding plan for the combined Pacific Islanders rugby union side for their 2008 tour to Europe. The strategies encompassed by the plan were enacted and the team was able to stand out in a cluttered sporting environment. On the basis of his work, Dave Arthur was invited to become Media Manager for the tour.
The ClubsNSW Academy Games contracted DSA to evaluative all aspects of the management and operation of this important statewide event involving all 11 regional academies of sport. Recommendations have been used to improve the quality and presentation of the event now and in the future.