The objective with all research is to provide the organisation commissioning it with reliable and accurate data in a timely manner. Our research methodologies are chosen following extensive consultation with the client to provide the most effective and efficient tailored programme. DSA is experienced in, and utilises a variety of qualitative and quantitative approaches that can be used either on their own or in concert with other methods.
Internet Research
An effective tool to investigate consumers using on-line surveys, such research can provide companies with access to opinions and consumer preferences of their internet population. Surveys can be developed independently using our dedicated internet survey software or in conjunction with a company’s web site. A key facet of DSA internet based research is our innovative, tailored SportsVoice template which can be used in conjunction with other research methods.
On Site Surveys
Can be developed to provide data on the various elements of an experience, consumer purchasing patterns and corporate sponsor recognition and loyalty issues. The on-site surveys can be distributed at any type of event to target groups such as general spectator population; local residents/fans/attendees; tourists; corporate sponsors; and facility employees.
Direct Mail Surveys
Well suited to specific types of research. When soliciting information from a more narrow-focused target market such as sponsors, corporate box holders, or employees, such research can utilise detailed mail questionnaires that allow the recipient to respond at their own convenience.
Focus Groups
Provide the opportunity for researchers to meet with a group of individuals from given target groups to discuss issues addressed, for example in a survey questionnaire or a telephone research campaign. This allows for more in-depth coverage of the issues by providing various viewpoints and suggestions. Issues lending themselves to the focus group format include: attendee satisfaction; product or marketing campaign design and effectiveness; naming drives; employee customer service efforts; corporate sponsorship effectiveness and loyalty.
Telephone Research
Provides data on a predetermined demographic (or regional) target group and can address issues such as non-attendance, consumer preferences, corporate sponsor awareness and loyalty. A telephone research campaign can also be conducted to determine the economic impact of a facility, team or other sport entity on the local community.
“If sound and effective research outcomes are what you want, I believe DSA is the organisation for you. Dave and his team have a down to earth approach to their work that combines extensive sport business knowledge with a practical appreciation of the medium. I would unreservedly recommend them”.