Our Story

Sport Business Resources (trading as DSA Consulting Services Pty Ltd) is a sport business consultancy based in Lennox Head, New South Wales, Australia. Established in 1994 it provides full menu sport business services for a range of profit and not for profit organisations in a range of sport oriented services. SBR is a niche company that draws on the practical and theoretical expertise of its principals, as well as a number of specifically selected partners and associates contracted to specifically add value to any client brief. SBR is people focused, invests significant time in establishing client relationships and tailoring projects to a specific brief.

Sport Business Resources provides effective, innovative and value added solutions for your business.

Coming from England to play rugby union in Sydney in the late 1980’s Dave has a diverse background in business ownership and management as well as a well respected academic in the field of sport business. He has been responsible for the conception, marketing and management of a number of major events including international rugby union matches, Masters Games and music festivals, has a long record of major consultancy with major global brands including MasterCard International, the National Rugby League and and is often called upon as a writer and commentator on the business of sport by international news organisations including the BBC, ABC, and Reuters. Academically his work has been published in a range of internationally renowned journals and his first book, International Cases in the Business of Sport was published in 2008 (a second edition is currently in press). In addition he has written numerous book chapters on various aspects of the business of sport.

“I started Sport Business Resources to utilise my unique practical and theoretical knowledge and since I left the security of academia and took this on full time I have been incredibly busy”

In concert with his ‘pracademic’ career Dave has always maintained his consultancy activities with work across the sport business sphere and with some iconic sporting properties.  Such activities have included two international tours in media and general management with the combined Pacific Islanders rugby union side, work as an accredited journalist for the 2003 Rugby World Cup and ground breaking consultancy with the National Rugby League in Australia and projects with them involving sport marketing and match officials.

Dave has also disseminated much of his non-commercially sensitive work through industry and academic conference presentations. In addition to sport business education, Dave’s major specialisations within the sport business sector are sponsorship, research, organisational strategy and sport structure and organisation. He revels in short to medium term projects that have the potential to make a difference.


Selena leads SBR’s financial services operation. With a long history of working in and with small business in the sport and leisure sector, Selena, a qualified CPA is currently working with a number of clients managing cash flow, providing financial direction and using her practical skills to improve business performance.  In addition, Selena supplies auditing services for major regional sport businesses. Formerly a Finance Director in the tertiary sector Selena brings vast commercial experience, financial acumen as well as a key skills in economic contribution and cost benefit analysis.

If you require further information about any aspect of Sport Business Resources feel free to CONTACT US at any time.

Are you currently in the 'outer' dealing with complex sport business issues or simply want to learn more about us