Associates

Whilst Dave leads and is responsible for all DSA projects, he also calls on a range of similarly skilled people who share his passion for the business of sport. All associates are contracted to DSA and are skill matched to each assignment on a case-by-case basis.

Selena Shirley
Selena leads DSA’s financial services operation. With a long history of working with small business in the sport and leisure sector, Selena, a qualified CPA is currently working with a number of clients managing cash flow, providing financial direction and using her practical skills to improve business performance.  In addition, Selena supplies auditing services for major regional sport businesses.

Greg Downes
Greg has been a key part of a number of projects within DSA including the most recent NRL research and the business case prepared for Academies of Sport Incorporated. With a Masters degree in International Sport Management and many years experience in sport administration and working with communities, Greg’s specialisations are strategy, event management and sport finance. He is currently working preparing Plans of Management for community and crown land, feasibility plans, development plans and the implementing derived strategies.

Dr Jo Mackellar
Dr Jo Mackellar is the founding manager of Destination Research & Development.  Her company provides event research services to assist event planners to better understand their audiences and communities. Research has included Tourism Profile Studies, Economic Impact Studies and Social Impact Studies at over 50 events in NSW and Queensland.

Peter Annis Brown
Peter is the owner of ManageSport which partners with DSA to provide manageable, sustainable and practical solutions for sport businesses. He holds a Masters in International Sports Management and is a Certificate IV qualified Master Personal Trainer.   Peter has worked for many years in senior management roles in sport and uses this, together with his own experiences in sport as an athlete and coach to balance the many demands that life has on us.