May 22nd sees the richest game in the history of professional football – the Coca Cola Championship play off between Blackpool and Cardiff. If you combine future television income, potential parachute payments as well as the growth of other revenue, the final is a £90 million match! By comparison, winning the Champions League nets around £30-40 million! As Blackpool chairman Karl Oyston intimated “The Premier League gives you the opportunity to put yourself in a strong position for ever more… Blackpool are run without debt and run in a sustainable way.” Great point and with the highest paid player earning a mere 6k a week and players taking their training kit home to wash themselves, perhaps we are seeing a new era in the English Premier League if Blackpool gain promotion? Alas we are more likely to see wages skyrocket, the whole timbre of the place change and the winner being immediately relegated. Such is the world of the EPL.